Artists are known to be eclectic about life. As designers it is important for us to not only be informed about our own fields, but also about what our potential clients are interested in. Now, this doesn’t mean you have to go play golf every weekend or become a Shakespeare scholar, but you should be well-rounded. It is important to show genuine interest in a company or client and what they do when applying for jobs. Reading up on on their mission statement is essential, but to go the extra mile do some research to better understand their company. This will probably require you to read a article or two, and look at something besides their website. Recently, when applying for an internship I was asked about my resources for keeping up with my craft. Instead of easily mentioning my top five design related sites, I decided to give more than they asked for. I replied with a long lists of sites, which interested me. This way my resources ranged from politics to music to typography and more of course. It showed that I could bring more to the table than just knowing the latest logo or color palette trends.
Now, if you are thinking, “Am I too crazy about design?” don’t worry. As a student I use to be completely boggled down with design magazines, conversations, and conferences. It seemed like the right thing to do, and for the most part it was. Well, until I started talking to those who were not designers and didn’t understand my hatred for Papyrus or craziness for knowing the proper names for colors. It’s Marigold, not Orange! Then, I decided that I need to pick-up a newspaper or turn on CNN. At some point even other designers and employers will want to know you beyond design. I am the type of designer I am, because of who I am, and not the other way around.
So, when you think you might be loosing control and drowning in a pool of pantone colors haves someone throw you a donut. Remember the more thing you have to pull inspiration from the better designer you will be and the more you will stand out among this over crowded club!
So, what is my list you ask?
Black Art Director
A List Apart
Design By Grid
kiss my black ads
The Font Feed
You always know someone by their bookmarks right? Check out what Woordle says about what I store in my delicious account: