Project Description

Eating by Elaine

Rock Your Blender! Ultimate Smoothie Recipe Collection + Resource Guide

Digital Book Launch

eatingbyelaine.com/rockyourblender

Eating by Elaine is a recipe blog ran by Elaine Gordon, MPH, which has 400+ delicious healthy recipes and a monthly average of 20,000+ visitors. In 2019, Elaine embarked on a journey to take her brand to the next level and launch her first e-book, Rock Your Blender!, which is 80+ pages of smoothie recipes, tips, and resources to become a master at making smoothies. My role was to create an inviting e-book, which highlighted the smoothies visually and also made the abundance of information digestible. The deliverables included a e-book, landing page, e-mail template, and social media graphics.