EEI’s National Key Account Workshop, is where leading multi-site customers and electric utility account representatives meet to develop efficient energy management strategies that can be integrated into facilities nationwide. It attracts more than 700 attendees and is held twice a year. My role was to give NKA’s branding a complete refresh, since we had used the prior branding for two consecutive years. It was important to create a visual brand which would be energetic, flexible, and inviting. For the Fall 2019 Workshop I used a combined inspiration of the host company’s brand colors and Las Vegas’s The Cosmopolitan’s interior color palette.